NEWS RELEASE

Discover “Art” on the Block at SALT at Our Kaka‘ako

OUR KAKA‘AKO, HAWAI‘I (April 23, 2021) — SALT at Our Kaka‘ako invites the community to discover its collection of outdoor art at the epicenter of urban Honolulu and participate in its exciting new social media scavenger hunt. SALT presents Art on the Block, a fun and educational scavenger hunt and contest, offering a chance to win a $100 gift card of the winner’s choice from among the participating SALT merchants. There will be two winners announced monthly. Please follow @SaltOurKakaako on social media for complete details, updates and scavenger hunt questions.

Community members of all ages are invited to visit SALT’s open-air center and join in the socially distant scavenger hunt. The spring promotion is scheduled to run April through June and kicks off this weekend (April 24 - 25) with an extra special opportunity to dance in the street – specifically Auahi Street, which will be closed to vehicle traffic. The street closure presents the perfect opportunity for guests and dance groups to hunt down this special mural, take photos and record their dance moves. To enter the contest, participants must post their dance videos taken in front of the mural and tag SALT by using @saltourkakaako and #SALTArtOntheBlock.

Throughout the promotion, Art on the Block will continue to direct shoppers and visitors to SALT at Our Kaka‘ako to experience the center’s array of street art, find answers to intriguing questions and interact with the art murals. Questions and specific directions will be posted on SALT’s social media. For example, participants may be asked to find the answer to a specific question about one of the center’s beautiful murals, record themselves striking a yoga pose in front of a specific painting or take a selfie photo in front of a particular piece of artwork. Participants can then share their “answer” by posting and tagging @SaltOurKakaako.

“We look forward to having the community spend time exploring the urban art throughout our outdoor center,” said SALT General Manager Dixie Diga. “Art on the Block presents a great opportunity for individuals, friends and families to be outside to enjoy wonderful art and then grab a meal and do some shopping.” As always, those who visit the center are asked to follow social distancing guidelines and wear face masks.

Community members can get a head start on the contest by visiting SALT’s website to learn about more than a dozen unique murals in and around the center, including the stunning “Naupaka” murals which grace both sides of the center’s parking structure.

In addition to the contest, SALT welcomes community members and dance groups to visit SALT on International Dance Day on Thursday, April 29. To celebrate the day, dancers of all skill levels are encouraged to visit The Barn at SALT to record their dance videos fronting a mural of their choice and post them on social media, using @saltourkakaako and #SALTArtOntheBlock, for their chance to be featured on the SALT social media platforms.

SALT at Our Kaka‘ako is proud to serve as an art hub, showcasing an impressive collection of original murals created by talented local and global artists. Through an ongoing partnership between Kamehameha Schools and POW! WOW! Hawai‘i, SALT has become a canvas for large-scale paintings that are popular among visitors and locals alike. The murals located throughout SALT embody the vibrant culture of the Arts District of Our Kaka’ako and highlight the relevant history of the area, its people and legacy.

“Public art, like the murals at SALT at Our Kaka‘ako, helps bring about conversations and engagement about the place and its people,” said Jasper Wong, founder and lead director of POW! WOW! “We are grateful for our partnership with Kamehameha Schools and SALT at Our Kaka‘ako, where we can share creativity, beautify the community and bring people together.”

While guests hunt for the Art on the Block, they can also explore more than 40 shops, restaurants and service providers, many locally owned. Customers can find everything from Hawaiian, Korean, Vietnamese, Filipino and Japanese cuisine, as well as brews, vinyl records, film photography, freshly made ice cream, a deli, vintage clothing, surf and urban fashions and more at SALT at Our Kaka‘ako.

Visit www.saltatkakaako.com for more information about SALT’s merchants, restaurants and dining options. Follow on Facebook and Instagram @SaltOurKakaako.